Catherine Connor has an infectious energy for business, marketing and all the skills that are required to be successful in business. Her no nonsense, jargon free approach to business development will leave you inspired, motivated and confident to stride forward into the world of marketing. The “Why Marketing Matters” session will give you a detailed insight into all you need to know and implement to kick start a creative business or energise your already budding business. This session is ideal for those new to running a business alongside those with experienced businesses who seek to develop themselves further.You will leave with a new-found clarity, a pad of concise notes and the appetite to gain the best from your blog, social platforms, networking and collaborations, reaching out to the marketplace in a more effective manner. This is not about throwing money at the business this is going to be all about an injection of your creativity and imagination instead.

We will explore …

• The meaning of ‘Œmarketing’ to you
• How to develop the culture and personality of your business.
• Why believing in the business will be empowering
• How to take control of the marketing opportunities coming your way
• How to create a silver lining in all you do ~ where the magic happens
• Marketing is about making you money ~ where your money is hidden
• We will explore the marketing funnels ­ building a business
• Tribal values
• What does your awesome look like?