Today’s business leaders want quality images that showcase the essence of their business – it’s a challenging niche, but so full of potential, and this course will show you how to capitalise on it. It could be for a restaurant, boutique hotel, a florist, or any small to medium sized business. This course will show you how to photograph the personality of a business professionally. This course will give you a professional portfolio and a range of images you can use to market your business. You will be given the ingredients and motivation to get started, inspiring you to master the trick of marketing this service.

The first part of the day is all about discovering how a commercial shoot works, the do’s and don’ts and why they are important for any business. A key first step in offering this service is in identifying your market – who are your clients, and how can you approach them? You’ll learn how to m

ake contact with decision makers and sell them the benefits of having a collection of images that represent the essence of their business. By understanding the business itself, and the owner’s needs, you can organise the shoot perfectly. Where is the business positioned in the marketplace? How does the client want to use the images? Are they aware of the power of profile pictures on social media sites? In a nutshell, what are you shooting the images for? You will also learn that discovering where the images will end up, will dramatically effect the fee you charge due to copyrighting and licensing.

In the second part of the day, you are on location, on an inspiring shoot with a chosen business, putting your new-found knowledge into practice exploring interiors, staff portraits, food and details.

If you’re keen to expand your skills into new areas, commercial photography is a key skill to learn and develop.

This course will teach you …

• The value of marketing your services to small to medium businesses
• How to present your portfolio to a business
• The importance of the client’s brief
• How to capture the concept of a business
• Photographic techniques specific to this area