Business Foundations - Product Perfection! training, photography training course

• What the client circuit really means
• How to talk about your pricing with confidence
• How to improve the value and range of your sales
• A system that works for the time you can invest in your business
• The journey through the sales process, with key navigational tips
• Techniques for presenting your images
• Best business practice for pricing and taking payments
• Ways to reach new clients with an existing business - to fish on the other side of the boat!
• Effective ways to reach out to lapsed and dormant clients
• Tips for getting the best out of Autumn and Winter
• How to become the leader your business deserves
• Tips for helming your business with grace and confidence
• The essential strategy of leaving nothing to chance
• Ways to manage your time, ambition, and resources

Proficiency Level: 2 (on a scale of 1-4)

Photography webinar snapshot

Aspire’s series of autumn webinars is designed to help you drive your business forward. At a time when it can be difficult to maintain your motivation and momentum, our online photography training sessions will reveal the smart ways to take control of your business, from improving sales to reaching out to a wider audience. For just £99 plus vat, you’ll gain access to the whole series of online seminars, and as each one is recorded, you can watch them all as many times as you want - so if you want to improve on the elements of your business that matter to your development and progression, you can be sure you won’t miss a thing!

Improve Sales and your Client Circuit: 2nd October, 6pm-7pm

This webinar focuses on the importance of improving your client circuit, with the overall aim of improving your sales. It’s not just a case of getting your clients in a room and actively selling to them - this seminar will demonstrate that retailing to your clients starts long before that, and it’s not just what you say, but how you say it that counts. Aspire figurehead Catherine Connor will explore ways to manage your clients, increase your conversion rates, and keep your number of bookings at exactly the right level. In today’s busy marketplace, you can’t compete on price... on this webinar, you’ll learn how to compete on expertise and experience instead! If you want to improve the quality of your client base, this online seminar is perfect for you.

Navigating the Sales Process: 8th October, 6pm-7.30pm

Sales are the lifeblood of your business, but it can be too tempting to put everything online, to send all your images out on disc. This online training session will inspire you to feel comfortable and confident in taking your clients through the sales process. If you feel your sales are of too low a value, or that your product range is too limited, this webinar will transform your thinking. You’ll be encouraged to share your own sales challenges, and will discover effective systems for presenting and selling your work. This webinar is absolutely NOT about hard sales or dirty tricks - it’s about presenting, sharing and having faith in your products and services. And the difference it’ll make to your business will be a remarkable one!

Marketing to a New Audience: 16th October, 6pm-7pm

Autumn is known for being a difficult time for many businesses. It’s a time when growing the business is a challenge, due - ironically - to the sheer value and amount of work to be realised in a short space of time. On this webinar, Catherine Connor will share her unparalleled understanding of what you need to achieve over the next two months, and this knowledge will help you to expand your business at the same time rather than just treading water. You’ll explore new marketing avenues that you can exploit even if you have no time and even less budget... a whole new tribe awaits, and on this webinar you’ll find new ways to reach your full potential.

Business Growth and Seizing Success! 23rd October, 6pm-7.30pm

The expectations you have for your business can be your best friend or your worst enemy. The final webinar in our Autumn series will help you to focus on what you really want to achieve, and to acknowledge the amount of responsibility you’re placing on yourself as you do so. At every stage in the development of your business, you must feel confident and at peace - this webinar will introduce you to tried and tested techniques that will allow you to perform at the highest level, wherever your business might be heading. Presented by Catherine Connor in conjunction with Tennessee image makers Eugene and Heather, this online training session will teach you to effectively manage your own expectations (not to mention those of your business), balance massive ambition and minimal time, and grow your business without feeling like you have to become a superhero or Lord Sugar!