Dates for your diary
This course is running on...

9th to 12th October 2012

4 day photography course £895 + VAT

with Catherine Connor, Jane Breakell, Phil Barber & Lucy Woodrow (see Phil's work at and Lucy's at

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Business Foundations - Product Perfection!
The A to Z of Photography and Business

This course will teach you...

  • How to turn your business concept into a viable reality
  • The skills that you need to run a successful business
  • The tasks that should be performed during the start-up process and the order in which to perform them
  • How to identify and reach your target market
  • What marketing opportunities are available to your business
  • How to network successfully
  • How to plan, organise and navigate a shoot
  • How to work successfully with natural light
  • How to have fun and let the shoot unfold naturally
  • How to develop your own approach and style
  • The necessary photographic vision to enable effective digital enhancement of the final image
  • Client composition and direction
  • How to create the client experience
  • How to work with Photoshop and Lightroom
  • Production and workflow methods that work
  • How to sell from the first point of contact
  • The secrets of perfect client aftercare
  • The concept of ‘shoot to sell’
  • How to manage the sales process
  • Effective sales tools

Proficiency Level: 2 through to 3 (on a scale of 1-4)

Photography course snapshot

If you’re serious about creating a successful photography business, or indeed reinventing the one you already have, then this is the course for you. An intense, four day experience, the A to Z will deal with building your brand, operations, photography, digital workflow and sales tools to name but a few. Examples of previous student's commercial work include:, We’ll show you how to have the client eating out of your hand, from the first point of contact right through to the image viewing, ensuring that you have the answers to all your questions and the knowledge and tool kit to really make your business fly.

What do you aspire to?

quote openI've been astonished at just how much information has been crammed into 4 days. The shoot was fantastic and a real eye opener for me. All the staff and trainers have been fabulous and I'm so grateful I finally took the plunge and came to the studio.Quote closed

Caroline Lavelle-Nicholson

Business Foundations - Product Perfection!

Everything you need to start a photography business

So much more than a photography business course, the A to Z of Photography and Business gives you a complete tool kit of skills that will help you hit the ground running and make a name for yourself. Aspire's industry-leading trainers explain the best way to start a photography business, covering everything from business structure to marketing and photography itself. Starting a photography business isn't nearly as daunting when you've experienced Aspire, so enrol now – start your own photography business and you could change your life.

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