Business Foundations - Wedding Perfection! training, photography training course

• The fundamentals required for building a successful wedding photography business
• How to turn your business concept into a viable reality
• How to identify and reach your target market
• How to quickly develop a business conversation and reputation
• The marketing campaigns that work
• The value of the brand
• The importance of the pre wedding shoot and how it fits into the overall picture
• What a professional wedding photographer should capture (including suggested shot list) and why
• Flow/speed posing of the bride and groom (including notes and examples)
• How to plan, organise and navigate through a wedding shoot
• Effective digital workflow processes for both Lightroom and Photoshop (including notes)
• Post-production techniques to make your wedding images come alive
• How to work with Photojunction
• How to design a wedding album to rival all others!
• The importance of shooting with the end product in mind – shooting to sell
• How to sell from the first point of contact
• How to devise a price guide that you believe in
• How to manage the sales process
• The secrets of perfect client aftercare

Proficiency Level: 2 through to 3 (on a scale of 1-4)

Photography course snapshot

A successful wedding photographer needs an incredibly diverse set of skills and knowledge to compete in today’s fraught marketplace. You’ll not only require great artistic ability, but be a proven marketeer and sales person rolled into one, as well as possessing more than a modicum of technical know-how. This comprehensive and exclusive workshop comprises four days of intensive training, and covers everything you’ll need to catapult yourself onto the main stage with confidence and aplomb. Here you’ll acquire the photographic, post-production and album design skills you’ll need, as well as the marketing/sales expertise to fast track your wedding photography business, whether you’re a start-up or about to completely reinvent yourself.