THIS IS NO ORDINARY PROGRAMME

ASPIRE TO A BETTER LIFE

The Bespoke Programme is acknowledged by the photographic industry as world class and the best in its field. Introduced in 1998, it has trained and coached some of the best photographers in our industry today.

The Bespoke Programme was created for people who are serious about creating a successful, professional photographic business, with no time for mistakes. Catherine Connor, founder of the programme, is right at the hub of the whole process you will travel through. Your mentor and coach, Jane Breakell is an incredible trainer with a wealth of expertise and over 2 decades of experience and knowledge in the industry.

Together, Catherine and Jane manage the programme and the development of each photographer. The Bespoke is acknowledged for being a life changing programme, designed to develop and enhance photography skills, business expertise and most of all, give you the confidence to succeed.

This is no ordinary programme – it is the original and still the best. Unbeatable for excellent results and expertise this programme is not only led by innovative photographers but also successful experts in business and marketing.

INSIDE BESPOKE

THE PROCESS

The modules have a proven track record, they are guaranteed to deliver the right information, in the right order at the right time for your developing business. The ‘Bespoke’ element comes in between the modules.

The help and support that you get via email and telephone from your Bespoke coach, Jane, is the cement that holds the whole thing together, that allows you to discuss and debate the things that are specific to you and your business individually.

In between the modules, you also have designated webinars to help keep the momentum going. Alongside all this Bespoke membership offers you certain partner benefits with other suppliers in the industry and allows you a minimum 20% discount on other Aspire courses.

1. BUILDING THE BUSINESS

  • The foundations and fundamentals of business development
  • How to build a brand
  • Explore your vision for the business
  • How to develop your photographic style
  • Creative photography workshop
  • Creating an efficient and structured digital workflow
  • Effective editing
  • Image storage

2. INTENSIVE PHOTOGRAPHIC TRAINING

  • Discover how to shoot to sell
  • Preparation for a great photographic experience
  • The importance of psychology in the process
  • Client direction and composition
  • How to build a photographic story
  • How to manage the sales process effectively
  • Selecting the right products and sales tools for your business
  • How to work with suppliers
  • Structuring your price guide
  • Customer service
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3. HOW TO MARKET YOUR BUSINESS

  • How to create a magnetised business
  • Your role in the market place
  • Understanding the importance of consumer trends
  • Implementing effective marketing strategies
  • Utilising social media professionally
  • The art of blogging
  • Why PR matters
  • How to prepare your marketing plan

4. WEDDINGS & CELEBRATIONS

  • How to launch a successful wedding business – the fundamentals required
  • How to get the best out of wedding industry blogs
  • How to utilise social media creatively with an effective strategy for the business
  • An insight into a professional’s business
  • The complete photographic wedding experience
  • How to capture a wedding in a variety of lighting conditions
  • Why light matters
  • Tutorials, demonstrations and a live workshop
  • An amazing opportunity for your portfolio

*  If weddings aren’t your bag, we have a range of alternative options for you

5. DEVELOPING YOUR ENTREPRENEURIAL SPIRIT

  • Heighten your business performance
  • Strengthen your business acumen
  • Increase your confidence
  • Liberate your business voice
  • Channel your creativity
  • Perfect your pitching
  • Conquer your time management

6. FUTURE PLANS

  • Planning your future successfully
  • Stabilising the business
  • Magnetising new ideas
  • Business perfection
  • Your graduation

RESOURCES CENTRE

FOR BEPOKE STUDENTS

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